EAST: A Behavioural Insights Framework
Created by the Behavioural Insights Team, this model posits that target behaviours can be increased by making them easy, attractive, social, and timely (EAST). This framework includes examples and suggestions of how to practically apply these principles.
The EAST approach is an easy-to-understand resource with plenty of practical ideas on how to effect change, particularly at the environmental and policy levels.
Review the relevance of this resource for your behaviour change needs. If it is a good fit, try using the planning guides and examples to shape a project.
This guide can help you if you are planning, developing, or commissioning services/programmes and allows you to take a behavioural science approach to your work.
Executive summary: 6 mins
Full document: 1 hr 20 mins
View website https://www.bi.team/publications/east-four-simple-ways-to-apply-behavioural-insights/
View PDF /downloads/toolkit/BIT-Publication-EAST_FA_WEB(18).pdf
