EAST: A Behavioural Insights Framework & Tool
Increase target behaviours by making them easy, attractive, social, and timely (EAST). This EAST tool includes examples and suggestions on how to practically apply these principles. It was created by the Behavioural Insights Team.
The EAST approach is an easy-to-navigate resource with plenty of practical ideas on how to effect change, particularly at the environmental and policy levels. Review the relevance of this resource for your behaviour change needs. If it is a good fit, try using the planning guides and examples to shape a project.
This guide can help you if you are planning, developing or commissioning services/programmes. It allows you to take a behavioural science approach to your work – whether its service development or product development.